Wednesday, 20 July 2011

Drive..the surprising truth about what motivates us

A modern family doctor is increasingly incentivised to work to protocols and guidelines. There is financial reward for prescribing cheaper products and for measuring various biological variables such as weight, blood pressure and alcohol consumption. There is a creeping incentive to reduce referrals which will be overseen by commissioning groups. In order words there is a a supposed incentive to work in a mechanical, negative way (by not doing what previously one might have done).

This is all wrong and Daniel Pink in his book, Drive..the surprising truth about what motivates us, has given me some (more) reasons for why it's a bad way to treat trained professionals like family doctors. Part of the appeal of general practice for me is the creative thinking and problem solving that is required on a daily basis. That's why I'm not a cardiologist (ok its one of the reasons!!).


Take a look at a stimulating talk by Daniel Pink over at TED. It's autonomy that good general practice thrives on. Think laterally and differently for maybe two consecutive patients each with an apparently similar problem-and then approach the problem solving in two different ways. Now that's the fun of being a family doctor.


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